Embrace the Darkness with Ford’s New 2024 Bronco Raptor Black Appearance Package

The 2024 Ford Bronco Raptor with the new Black Appearance Package in a beautiful off-road setting.

In a thrilling reveal at the Bronco Off-Roadeo in Texas, Ford has introduced a bold aesthetic upgrade for its 2024 Bronco Raptor—the Black Appearance Package. This new option merges Shadow and Matte black elements, enhancing the SUV’s fierce and rugged appeal, aligning perfectly with its renowned off-road capabilities. 

Sinister Styling Details

The Black Appearance Package is designed to captivate and command attention. It features a sleek Shadow Black painted roof that is perfectly complemented by matching mirror caps, a painted roll bar, and fender flares, creating a striking contrast with the Raptor’s vibrant paint options. Adding to its formidable presence, the package includes a Matte Black steel bumper, skid plate, and tow hooks, all meticulously crafted to withstand the rigors of off-road adventures. 

The side of a 2024 Ford Bronco Raptor with the new Black Appearance Package on a beautiful off-road trail.

Nostalgic Touches and Customer-Driven Additions

Ford’s attention to detail and homage to its heritage is evident in the Shadow Black painted roll bar, reminiscent of the contrasting bars seen on the sixth-generation concept Bronco SUVs. Additionally, the painted skid plate responds to the practical customizations by current Bronco Raptor owners, who have taken to personalizing their skid plates themselves, showcasing Ford’s responsiveness to its community. 

Pricing and Availability

The exclusive Black Appearance Package is priced at $4,995 MSRP. It represents not just an aesthetic upgrade but an embodiment of the Bronco Raptor’s spirit. Prospective buyers can look forward to ordering this package at the end of April 2024, adding a personalized touch to their adventurous drives. 

A 2024 Ford Bronco Raptor with the new Black Appearance Package.

Unveiled Under an Eclipse

The dramatic unveiling of this package couldn’t have had a more fitting setting: under the dark skies of the April 8, 2024, total solar eclipse. This celestial event added a layer of excitement and mystique to the debut, much like the package itself adds to the Bronco Raptor. According to Jason Hyde, Bronco Brand Manager, “The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse,” emphasizing the dramatic flair and the unique personality of this upgrade. 

The 2024 Ford Bronco Raptor with the new Black Appearance Package.

Ford continues to innovate and cater to the desires of off-road enthusiasts and Bronco aficionados. The 2024 Bronco Raptor’s Black Appearance Package is more than just a color scheme; it is a statement of style and performance that promises to turn heads on any trail. As the automotive landscape evolves, Ford’s commitment to delivering distinctive and desirable options remains clear, ensuring that every adventure is as visually striking as it is thrilling. 



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